Artemisia californica, commonly known as Coastal Sage is a highly aromatic shrub native to California and Baja California. With its wispy, silver-green leaves and powerful scent, this plant has been used for centuries by Indigenous peoples for its healing, protective, and restorative properties. While not a true sage, California sagebrush is part of the Artemisia genus - famed for plants like wormwood and mugwort - and carries similar medicinal value.

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Resilient, fragrant, and powerfully healing, Artemisia californica is a native gem of the California landscape. Whether you're seeking relief from aches and pains, a moment of mental clarity, or a deeper connection with the natural world, this plant offers ancient wisdom for modern wellness.

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Beneficial uses

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• Respiratory Support

The aromatic leaves, when used in steam form, help open the lungs and sinuses, making it a traditional remedy for asthma, colds and allergies.

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• Pain Relief

Coastal Sage is rich in volatile oils like camphor, menthol and cineole. These have been used to ease sore muscles and calm arthritic and rheumatic pain.

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• Anti-inflammatory Properties

Its natural compounds can help calm inflammation when applied to the skin, making it useful for sprains, swelling, and insect bites.

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• Mood and Energy Support

Burning Coastal Sage or using it in baths is thought to help relieve stress and fatigue, enhancing mental clarity and emotional balance.

 

• Natural insect repellent

Traditionally rubbed on the skin by cowboys and Indigenous people alike. The plant’s strong scent works as a natural bug repellent – hence the nickname “cowboy cologne.”

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Precautions

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This plant is not recommended for pregnant women. Some compounds may stimulate the uterus or affect hormones. Do not forage for Coastal Sage in its natural habitat. Choose products made from Coastal Sage that is grown sustainably or salvaged from land management activities where it would otherwise have been wasted or thrown away.

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